Business has advanced to a stage where clients wish to communicate with people less and accomplish more individually on their own. They need self-service encounters. They need answers to their inquiries without the aid of any kind of calling support. They wish to plan service arrangements without calling the administration office.
In 2013 Sales Force, a company that provides software solutions for Customer Relationship Management, pointed out that on a yearly basis, on a global scale $ 338.5 billions are lost due to poor customer experiences. One year later, EY presents to the public its latest study from the EY Customer Experience Series, entitled “The cost of complaining” and reveals that Australian businesses lose more than $720 for every negative customer experience.