The Human Insights Missing from Big Data
Tricia Wang is a technology ethnographer who teaches global organizations how to identify new customers and markets hidden behind their data. Through her analyses of human behavior and data she helps corporations grow by turning their attention towards the human factor.

In 2017, the Performance Magazine editorial team interviewed Nabil Boulos, Chief Planning and Strategy Officer at Alchem Consultant, Egypt. His thoughts and views on Performance Management are detailed below.