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    Google Price Index – a new KPI for mapping inflation trends using web data

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    google price index

    According with a recent article published by Harding (2010) in the Financial Times citing Google’s Chief Economist, Hal Varian, Google is currently developing and testing a new daily measure of inflation using web data.

    Google Price Index (GPI) is envisaged to provide accurate daily statistics of the inflation trends for the products and services transacted via web, and could one day provide an alternative to the Consumer Price Index (CPI), once with the generalization of the online shopping.

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