Marketing is the name of the game

Why is marketing an essential activity for each and every company?
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Why is marketing an essential activity for each and every company?

As companies continuously strive to perform faster, better and at lower costs, operational performance is one of the main aspects they should look at.

Between the 25th and 27th of May, the state sector shall be in the limelight.

The KPI Institute’s Performance Management in 2014: ASEAN Special Edition report is built on the belief that a balanced approach in such research endeavors can only be achieved by triangulating the opinions of practitioners, academics and consultants alike. In 2014, Mehran Nejati Ajibisheh, Senior Lecturer/Six Sigma Green Belt Consultant at the Graduate School of Business, University Sains Malaysia (USM), Malaysia, was one of the academics who offered us rich insights into performance related research and trends.

Nowadays, when you build or redesign a website for your business, be it a startup or a large corporation, you seldom have in mind just the presentation part of it.