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The secret to self-control: managing cravings

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In our everyday lives, we always have cravings, whether it’s wanting to look at Facebook while at work or craving a certain dish right before going out to lunch. Nevertheless, these cravings sometimes decrease our performance as an individual and as a worker.

Jonathan Bricker, a scientific leader on the subject of acceptance and commitment therapy, believe that the key to withstand cravings is within his own research.

Although most of research was done on the cravings of smokers and overweight individuals, his findings can also be of utility to anyone who wants self-control. As an example, his studies are used by companies wanting to improve their employees’ performance and reduce stress levels.

One of his key findings regarding withstanding cravings is willingness. By watching this very insightful TED Talk, you will understand how to become the master of your wills, subduing your cravings and using them to enhance your performance.

Bricker’s method is a very simple, yet highly effective one, which will uncover the secret to grasping the essentials of self-control.

You won’t need more than one viewing to be hooked by Jonathan Bricker’s method, as his core principle is a very enticing one: the key to self-control and self-improvement is not having a tug-war between deciding which craving will win, but making peace with those each of them, accepting their existence and then prioritizing them.


Jonathan Bricker is an internationally recognized scientific leader in a bold approach called acceptance and commitment therapy.

Bricker and his team, having received $10 million in total federal research grants to study this topic, are rigorously testing this intervention on multiple platforms, including smartphone apps, websites, and telephone coaching. His SmartQuit app for quitting smoking was recently launched and is now in distribution worldwide.

Video source: J. Bricker (2014), The willingness to crave, TED Talks

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