A new era for Thai Tourism – Quality through Thainess

After more than 55 years of relying on the same run-of-the-mill game plan to allure tourists, Thai authorities have initiated a somewhat dramatic paradigm shift.
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After more than 55 years of relying on the same run-of-the-mill game plan to allure tourists, Thai authorities have initiated a somewhat dramatic paradigm shift.

Nopadol Rompho, Associate Professor at the Thammasat University, Thailand was one of the academics that The KPI Institute interviewed.