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Posts Tagged ‘Performance Measurement’

Measuring brand marketing and performance

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Measuring brand marketing and performance

Due to globalization and to the development of the World Wide Web, new markets have become available. In this situation, the brand has gained a significant value. The brand is represented by a logo, a slogan, the company’s overall image.

The desired result from branding is to project this image into the mind of a customer. When a client starts the purchase decision making process, the first things that should come into his mind are the organizational brand, the logo and the products.

Performance and target setting at Scotland Police

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Performance at Scotland Police

Ensuring public safety is the ultimate goal of any police authority. This translates into actions that have to be taken towards the achievement of this goal. Scotland Police seems to have found the way of managing these actions. In 2007, they developed The Scottish Policing Performance Framework, which ensures a national model for the measurement and reporting of performance information.

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