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Posts Tagged ‘employee feedback’

Meta, Amazon Push Stricter Employee Performance Standards

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Meta To Roll Out Changes to Performance Review System in 2026

Tech giant Meta is redesigning the way it reviews employee performance in 2026, according to a report by Business Insider. The revamp will incorporate a review platform dubbed Checkpoint, which will be used to re-examine employee performance biannually to determine if there are any changes. Checkpoint will hone in on identifying both top and bottom performers, rewarding the former with bonuses that could amount to up to 300% of their pay.  “While our employees have always been held to a high-performance, impact-based culture, this new direction allows for more frequent feedback and recognition in a more efficient way,” a Meta spokesperson said. Meta is set to implement the changes in the middle of 2026.

Amazon Now Requiring Proof of Productivity for Performance Evaluations

Amazon’s annual review process, known internally as Forte, now reportedly requires employees to list three to five primary accomplishments for the year as proof of their performance. This information was gleaned from internal guidelines acquired by Business Insider The guidelines define accomplishments as “specific projects, goals, initiatives, or process improvements that show the impact of your work.”  Amazon’s mandate for employees to provide proof of productivity during performance reviews appears to be part of a larger cultural shift in the corporate sector. In September 2025, xAI employees were also asked to list their responsibilities and accomplishments to determine their future in the company. 

AI Layoffs Continue to Impact Tech Sector

The technology sector has been hit with another round of layoffs. Quarterly reports indicate that one of India’s prominent IT services firms, TCS, has laid off around 30,000 employees over the span of six months. This massive downsizing was reportedly driven by widespread artificial intelligence (AI) adoption within the tech industry.  These layoffs are not localized phenomena. On the other side of the world, Silicon Valley has faced similar circumstances, as 2025 also saw several AI-driven layoffs The layoffs appear indicative of a trend, something many experts expected. In 2025, Goldman Sachs published a report predicting AI-driven layoffs to continue. .

Study Shows Employees Find Narrative-Based Performance Reviews Most Fair

A study conducted by researchers at Cornell University found that narrative-only feedback is considered by employees as the most fair form of feedback in the context of performance reviews. Published in December 2025, the study compared responses from 1,600 employees to performance feedback organized in three formats—numerical-only, narrative-only, or mixed.  The researchers attribute the study’s findings to the employees’ perception and interpretation of data. “We guess that the presence of a numeric component in the combined feedback may have been interpreted as evaluative or accountability focused [sic], rather than developmental. Employees may view feedback with numerical ratings as highlighting their weaknesses,” they wrote in the report. Despite the findings, the researchers are hesitant to recommend exclusively using narrative-only performance assessments, stating, “…if you don’t have numbers, there can be some other disadvantages when you are trying to do things like administer bonuses or promotions.”

Why do some managers avoid giving employee feedback?

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Image Source: Headway | Unsplash

Do some managers avoid giving employee feedback because of employees’ reactions or are there any other reasons? 

In a 2009 Gallup survey, more than 1,000 US-based employees were sought to qualify the impact of feedback on employees. The results show that managers who focus on the strengths of employees when giving feedback create a solid level of employee engagement.  

Accordingly, a manager who gives little or no feedback is not able to engage 98% of the employees. Therefore, to make employees engaged in your future vision, they need to know that their contribution is valued and that they are helping the organization to reach its goals. On the other hand, when managers avoid giving feedback, they make employees feel ignored and unimportant. 

Reactions to feedback

Sometimes managers feel uncomfortable providing feedback, especially when it is negative. They often worry that the employee receiving the feedback may react defensively, ignore the message behind the feedback, or blame the manager. Some managers are not skilled to constructively provide feedback, lack confidence, or fear confrontation. They may not have enough experience to give feedback or were never trained to do so. 

An employee’s reaction depends on how feedback is presented, one’s readiness, and the ability to adapt to changes. Some employees are not always sure why they are receiving a particular feedback and what the managers want them to do.

An employee may become defensive when feedback sounds like criticism, fault-finding or disciplinary, especially when it is the first time the employee is hearing the information. When employees are confronted about their poor performance, the discussion may trigger feelings of self-doubt, mistrust, and insecurity. A more effective approach is to focus on the desired positive performance rather than highlighting shortcomings. 

Feedback is stressful 

When managers give feedback, employees are often confused about the manager’s purpose. Sometimes, feedback receivers don’t know how to react because they are not ready to change their behavior. In fact, managers don’t always understand the inability of the subordinate to change so they avoid giving feedback rather than understanding the change process

In general, managers believe that giving feedback is stressful or difficult because they either don’t have the time to give feedback or they have too many subordinates to be evaluated. On the other hand, managers avoid demotivating employees or want to prevent conflicts. Additionally, managers sometimes believe that employees are responsible for their own development.

Remember that performance and evaluation data are not completely helpful when they are not communicated and interpreted properly between managers and employees. What managers can do to overcome the discomfort of giving feedback is to schedule a feedback routine so that employees will be prepared. Managers can also break the ice with detailed constructive feedback. 

Feedback is a gift

Whether you are receiving it or giving it, feedback can be considered as a gift. Feedback should be presented properly and should have something unique and meaningful inside that beautiful package. Here are some things to keep in mind for managers when providing feedback for their employees.

First, employees need feedback to grow and develop. Have short, frequent, and regular one-on-one meetings to find out what is important to your subordinates. Discuss progress and barriers and build trusting relationships. 

Second, there are a variety of courses that can help managers improve their skills on performance management. You can sign up for The KPI Institute’s Certified Employee Performance Management professional online training course.

Finally, consider your employee’s success as your own success. Employees who receive feedback are more likely to be successful. It is true that employees are responsible for their own development, but managers can help their subordinates focus on meaningful opportunities based on their needs.  

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