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Discovery-Driven Planning (DDP) is a planning technique that was first published in 1995, in a Harvard Business Review article written by Rita Gunther McGrath and Ian C. MacMillan.
According to surveys done in Western Europe, the quality of leads is one of the main problems of marketing. Generating, measuring and acting upon leads is done through a business process known as “lead management”.
A common disappointment among managers in regards to measuring performance is that in practice, in many cases, the key performance indicators (KPIs) monitored do not seem relevant as they are not connected to the strategy.
Executives are familiar with Alfred Chandler, one of the more prominent strategic management scholars, along with Henry Mintzberg. Chandler perceives corporate strategy as the determining factor behind a firm’s long-term goals, after which you allocate capabilities and adapt actions & activities in a fashion that can achieve them in both an effective and efficient way.
Everyone loves the story of an underdog who eventually comes out on top. Just like the biblical story of David and Goliath, small businesses want to believe that they too can compete with the big boys and win. Believe it or not, the world is full of business upstarts that took on industry giants and emerged victorious.
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