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Exploring customer profitability

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Customer

At macro level, marketing performance appraisals focus on customers as a whole, on how they perceive the brand, what knowledge they have about it, the level of their satisfaction and how they respond to various marketing efforts (advertising, pricing strategies etc.).

Performance in sport: a new era has begun

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Football KPIs

It is acknowledged that performance activities have been a necessary part of the human life for as long as there have been organizations. Thus performance is a fact of life. The same is in sport, as performance is the most important goal to be achieved by each and every single “athlete” from this world no matter of the sport activity it is involved in.

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