Example of Balanced Scorecard Master’s Thesis
Ever wondered how a master’s thesis having the Balanced Scorecard as subject looks like?
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Ever wondered how a master’s thesis having the Balanced Scorecard as subject looks like?
The Balanced Scorecard emerged in the early 1990s as a new management concept and was immediately embraced by both academics and corporate world (Denton 2005, de Wall 2003, and Bourne 2008). Since then, the potential of this new concept was recognized in various forms, receiving distinctions as the best theoretical framework in 1997 from the American Accounting Association (Norreklit, 2003), while the Harvard Business Review considered that the Balanced Scorecard was one of the most influential ideas of the twentieth century.
One of the leading international management thinkers, Professor Robert Kaplan from Harvard Business School made a visit in Australia in mid September 2010 to talk about the new developments in the field of strategic performance Management and Balanced Scorecard.
There are many popular figures representing the Balanced Scorecard concept. Perhaps the most famous one is the one illustrating the four traditional perspectives, with corresponding questions and related objectives, measures, targets and initiatives.
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