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“The Grete Lundbeck European Brain Research Prize is an international scientific award that was founded in 2011 and that honours “one or more scientists who have distinguished themselves by an outstanding contribution to European neuroscience and who are still active in research”.
“Measurement is the first step that leads to control and eventually to improvement. If you can’t measure something, you can’t understand it. If you can’t understand it, you can’t control it. If you can’t control it, you can’t improve it.”Therefore, measurement is the first step towards improvement, in all the dimensions of an entity: from time to processes and from inputs to outputs.
We are surrounded by principles, techniques, paradigms, all to better measure and increase performance, achieve our targets and, at the end of the day, earn more money.
One quick glance around business offices these days and you might notice that the simple activity of focusing has become one of the most demanding actions to be undertaken while at work. Reducing it all to the most common denominator, we can see that nowadays, employees face an increasing daily bombardment of audio-visual distraction techniques.
Daniel Goleman, author & science journalist, has reported that the wide variety of gadgets, text messages, or e-mails can be certainly perceived as threats, who’s opinion is that focusing represents the most important key success factor in our professional lives.
We can all agree that we are living in a fast-changing world, with the evolution of information and communications speaking for itself.
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