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Posts Tagged ‘Tim Ambler’

Book review: Marketing and the Bottom Line by Professor Tim Ambler – Part 1 of 2


Marketing and the Bottom Line

Professor Tim Ambler from the London Business School is one of the leading authorities in marketing performance measurement and investigating the impact of marketing on finance. In his 2003 book, ‘Marketing and the Bottom Line’, he explores aspects such as marketing metrics, performance of the marketing mix, innovation performance and brand equity.


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