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Posts Tagged ‘The DOROTHY Project’

Shoe design in the context of mass customization

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Shoe mass customization

In today’s business world, enterprises have to meet the advanced demands for greener, more customized and higher quality products. This means they have to focus on smaller and more specific market segments of customer oriented products. Mass production is turning into ‘mass customization’, which can be defined as offering customized goods at a price close to that of mass production.

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