When someone hears the word ‘fashion’, he or she automatically thinks of skinny models, catwalk, glamorous life, maybe eating disorders, shallowness or why not, money. But, as usual, there’s more here than meets the eye.
What people seem to forget is that in order to have a (successful) collection, some bullet points need to be ‘checked’. A lot of people are involved, from designers to manufacturers, models to managers and sales persons, for instance. Just like a very complex, well-oiled machine. The fashion industry is just like any other industry. Brands have to be creative, to impose themselves on the market, to attract clients and to sell their products.