Guerrilla Marketing Metrics – Heineken Italy Activation Campaign – AC Milan Real Madrid 21 October 2009
- 1136 event participants
- Over 1.5 million live TV spectators on SKY Sport
- 10 million news TV spectators
- Over 5 million unique visitors on the internet in the two weeks after the event
- A wave of fan comments on blogs, forums and social networks….difficult to count.
1 smart guerrilla marketing campaign. The buzz goes on …