Customer Experience – building relationships and generating loyalty
It is no secret that in 2017 one of the most important topics of discussion in the business sector is related to customers.
Measuring or managing marketing performance?
Oftentimes, maybe due to the fact that increasing pressure is put on marketers to show in numbers the results of their actions and the budget they consume, companies strive too much to measure their marketing performance and forget or find it hard to actually manage it.
Red, yellow and green signaling in performance scorecards – Part 2 – Meaning of colors
smartKPIs.com Performance Architect update 12/2010
The previous update explored the historic journey of using red, yellow and green for performance management signaling.
Red, yellow and green signaling in performance scorecards – Part 1 – A journey in history
smartKPIs.com Performance Architect update 11/2010
As in all human communication, content and format go hand in hand to deliver a communication message. The content of performance reports only partially addresses communication requirements.
The Cinderella tool of Performance Management and Business Intelligence
smartKPIs.com Performance Architect update 9/2010
One of the skills we have as humans is the ability to find, create and select the appropriate tools to assist us in our activity. One way of grouping tools is by their form: physical or conceptual.
