A target reflects the desired level of a Key Performance Indicator (KPI). Targets make the results derived from measurement meaningful and provide organizations with feedback regarding performance. Targets are a mandatory prerequisite for each KPI measured, they should be quantifiable and clearly expressed.
For some companies making their performance results public is not just a legal regulation, but a way to connect and build the relationship with stakeholders. To ensure transparency, in addition to U.S. GAAP financials, Facebook presents another 16 KPIs that may be of interest for the public.
In today’s business environment, companies have understood that, in order to create sustainable profitability, they need to value more their employees. The first condition for a satisfied workforce is to provide a safe working environment.
The expression “cascading KPIs” has become increasingly common in the world of performance management, but it is sometimes misunderstood. Cascading represents translating and aligning organizational objectives and Key Performance Indicators (KPIs) from strategic level down to departmental level and finally, to individual level.
Due to globalization and to the development of the World Wide Web, new markets have become available. In this situation, the brand has gained a significant value. The brand is represented by a logo, a slogan, the company’s overall image.
The desired result from branding is to project this image into the mind of a customer. When a client starts the purchase decision making process, the first things that should come into his mind are the organizational brand, the logo and the products.