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We measure our performance in order to keep track of it and to improve certain areas that do not work properly. Unfortunately, we cannot always rely 100% on performance measurement alone, as certain activities are difficult to standardize.
In business, productivity means everything, as managers and CEOs want to see the maximum potential of all their teams.
When talking about social media, CEOs and business executives wonder how big of an influence this has on their business investments.
Before the invention of the Balanced Scorecards, organizations and companies used financial and/or quality operations and programs to measure how well they performed.