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Strategy

> Editorials

  • Reducing cart abandonment rate – increasing revenue

    Reducing cart abandonment rate – increasing revenue

      One of the biggest problems of online retailers is cart abandonment rate. Let’s take an example: with a cart abandonment rate of 60%, a company loses 60% of its potential customers. How much would the revenue increase if the company captured those sales, instead of losing them?Read More »

> Articles

  • What makes PESTEL and Porter’s Five Forces work

    What makes PESTEL and Porter’s Five Forces work

    What makes PESTEL and Porter’s Fiver Forces work? Every company operates in a macro-environment that is composed of main components: Political factors: Political policies are made up of various factors that affect the economy. Some of these include tax policy, fiscal policy, and the political climate. Economic conditions: The general economic climate includes various factors […]Read More »

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