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Millennials are the fastest growing generation today. It is also one of the largest groups of consumers and employees, so it’s of no wonder that many companies focus on millennials, in order to advance their development agenda.
Organizational culture has received, over the last decade, increased attention for being a key component of a company’s growth, prestige and productivity. The working environment and employee benefits exert such a great influence on a company’s overall success that they become the main ingredients for creating a list of top companies worldwide. These rankings not only influence company prestige and desirability, but they also create a model for smaller, developing organizations to follow.
Which employers are the best in the world? Obviously, this information is of great interest for both employees and potential employees, as for companies themselves because attracting, hiring and retaining the best people – one of the top priorities for today’s organizations – depend on the company’s image. Therefore, employer studies are conducted in order to inform all the categories in their matter of interest, whether it’s an unemployed person that tries to choose between two or more companies or a company interested on how it is perceived on the labor market.
There is no doubt that finding and attracting the best talent is a top priority for today’s organizations, especially for those activating in the global competitive markets. While attracting best people depends on the company’s image and how it is perceived as an employer, employer attractiveness studies are of great interest to inform both the employers on their image in the labor market and the employees on their decisions to choose a company.
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