Over the recent years since Vision 2030 of the Kingdom of Saudi Arabia (KSA) has been initiated, the massive changes within the operations of government entities have led to a rise of expectations for better communications with the stakeholders to achieve effective citizen engagement. Communication strategies and initiatives have been developed and launched with the initiation of KSA’s Vision 2030 in order to streamline the strategic objectives and clarify the roles of stakeholders and staff as well as identify the target audience and communicate with them more effectively.
To implement the communication strategy of any public entity effectively and efficiently, the communication plans should include what information should be communicated, who should receive that information, when that information should be delivered, and how those communications are tracked. Also, some actions need to be considered within the implementation of communication strategy, such as opening two-way communication means, using technology to streamline the communications, and focusing more on engaging with the audience–not just listening to them and answering.
Innovation is a key driver for performance in the private sector, where it is constantly used in order to gain competitive advantages by increasing the range of products or services of the company, managing the resources more efficiently, reducing the environmental footprint or in order to increase their employees retention and motivation.
It is with great pride and joy to announce that during the Certification Awards Ceremony that took place in Riyadh, Saudi Arabia, on the 18th of February, the Saudi Telecom Company (STC) received the ”Integrated Performance Excellence” Award in strategy and performance management.
The revolutionary leader and prince of Saudi Arabia, Mohammad bin Salman Al Saud, has unveiled his highly ambitious plans for the future of the Kingdom of Saudi Arabia: a kingdom that will no longer rely solely on oil for revenue and will be a world leading economic hub by 2030.
Dr. Fitaihi, CEO of International Medical Center in Saudi Arabia gave a presentation on the topic of “Protecting the Life of a Shared Vision: How to Create a Mission Guardian in Every Employee”.
