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Direct marketing is a form of advertising based on different advertising channels. This allows business organizations to communicate directly with customers through various advertising techniques, including mobile text messaging, email,
When talking about online or offline marketing, one thing is clear: not the medium through which you address your target itself is the most important, but what you advertise and how you wrap the information.
One of the most widely held beliefs about advertising is based on one remark made approximately one hundred years ago, by a famous merchant named John Wanamaker (1838-1922). He is credited with the saying: “Half the money I spend on advertising is wasted; the trouble is I don’t know which half”.
If we take a moment and look back at the last ten to fifteen years, we can easily observe the complex process of evolution that concerns marketing strategies, tools and techniques. The fast development of blogs, social media channels, YouTube videos, content websites, tools such as AdWords and AdSense have not only changed our perception and reformed the reality we live in, but have become, throughout the years, inconsistent and less popular. People are, nowadays, more aware and better informed about marketing practices and, therefore, they seek for real value in the choices they make.
Imagine, for a second, how the corporate world would be like, if the term “manager” was defined in English, as the person who controls an institution or department, and in Portuguese, as the person who drives a taxi. This would translate into companies facing obstacles when working with people and organizations across nations. Fortunately, this is not the case for today’s business language.
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