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Performance Magazine > Strategy > Multimedia > Guerrilla Marketing Metrics – Heineken Italy Activation Campaign – AC Milan Real Madrid 21 October 2009

Guerrilla Marketing Metrics – Heineken Italy Activation Campaign – AC Milan Real Madrid 21 October 2009

Written by Ramona Gligorea on . Posted in Around the world, Multimedia, Strategy

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  • 1136 event participants
  • Over 1.5 million live TV spectators on SKY Sport
  • 10 million news TV spectators
  • Over 5 million unique visitors on the internet in the two weeks after the event
  • A wave of fan comments on blogs, forums and social networks….difficult to count.

1 smart guerrilla marketing campaign. The buzz goes on …

Facebook overtakes Google, becoming the most visited website in US . For now...
Email use remains strong despite social media buzz
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