The construction industry, which is one of the most dynamic fields, is an important contributor to the country’s economy and also an enabler for its allied branches, like the production of steel, cement and chemicals. The construction projects’ specificity and the wide number of partners involved in the value chain, such as contractors and designers, increase the complexity of performance measurement in this specific area.
A metric refers to something we can measure. It has its roots in the word “metron”, used in ancient Greece to reflect measurement. For instance, air pollution, air temperature, water depth, people’s height or weight are all metrics.
After the financial crisis that began in 2008, banks have been taking steps to improve their performance management and measurement capabilities in light of new economic and market conditions and new management needs.
Some of the KPIs in Search Engine Optimization are plain and clear: most people, for example, measure the ranking positions for a few keywords, while others look at the overall traffic, or analyze the number of links. But can you improve on measuring those KPIs?
Today’s world is constantly changing. Markets change, grow, or shrink, consumers change and expect more for less.