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KPIs in sports: performance measurement at its peak

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There are few environments where it is more imperative to reach high performance levels, within a narrow time frame, than in sports. The pressure placed upon both teams and coaches to continuously push and improve themselves increases intensively as they are constantly under the public’s scrutiny. Additionally, the level of their performance translates, basically, into the success or failure of their career. Performance is what, ultimately, defines every athlete.

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