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Strategy

> Editorials

  • The structure of a high performing landing page

    The structure of a high performing landing page

    In the previous articles about Online Audience Optimization, we discussed online strategy, the mobile user’s perspective and how to increase website performance. Now I think it’s time for a better picture of how to create a high performing landing page.
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> Articles

  • Why are we so focused on strategy?

    Why are we so focused on strategy?

    You would be amazed to discover how often people talk about strategy and tactics nowadays. Yes, you read that right. These terms have become so important that it would be impossible not to encounter them if we talk about business, political and military conflicts,
    Read More »

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